{
 "dataset": "The state of small-business websites, measured",
 "publisher": "Go Voltic",
 "url": "https://go-voltic.com/benchmarks",
 "edition": "2026-09",
 "measuredAt": "2026-09-05T17:15:37.860Z",
 "populations": {
  "free": {
   "description": "free four-page scans of publicly reachable business sites; the whole corpus, every scan that loaded at least one page",
   "n": 5297,
   "findings": [
    {
     "id": "skip",
     "label": "No skip-to-content link",
     "category": "access",
     "severity": "low",
     "share": 0.8718,
     "n": 5297,
     "wilsonLow": 0.8625,
     "wilsonHigh": 0.8805
    },
    {
     "id": "schema-content",
     "label": "No article or breadcrumb markup",
     "category": "ai",
     "severity": "low",
     "share": 0.7752,
     "n": 5297,
     "wilsonLow": 0.7637,
     "wilsonHigh": 0.7862
    },
    {
     "id": "text-ratio",
     "label": "Content only appears after scripts run",
     "category": "ai",
     "severity": "serious",
     "share": 0.7699,
     "n": 5297,
     "wilsonLow": 0.7583,
     "wilsonHigh": 0.781
    },
    {
     "id": "terms",
     "label": "No terms linked",
     "category": "trust",
     "severity": "low",
     "share": 0.751,
     "n": 5297,
     "wilsonLow": 0.7392,
     "wilsonHigh": 0.7625
    },
    {
     "id": "privacy",
     "label": "No privacy policy linked",
     "category": "trust",
     "severity": "serious",
     "share": 0.7045,
     "n": 5297,
     "wilsonLow": 0.6921,
     "wilsonHigh": 0.7167
    },
    {
     "id": "main",
     "label": "No main landmark",
     "category": "access",
     "severity": "warning",
     "share": 0.6356,
     "n": 5297,
     "wilsonLow": 0.6226,
     "wilsonHigh": 0.6485
    },
    {
     "id": "h1",
     "label": "H1 missing or duplicated",
     "category": "structure",
     "severity": "warning",
     "share": 0.5842,
     "n": 5293,
     "wilsonLow": 0.5708,
     "wilsonHigh": 0.5974
    },
    {
     "id": "proof",
     "label": "No social proof above the fold",
     "category": "trust",
     "severity": "warning",
     "share": 0.5598,
     "n": 5297,
     "wilsonLow": 0.5463,
     "wilsonHigh": 0.5731
    },
    {
     "id": "semantic",
     "label": "Page regions not marked semantically",
     "category": "ai",
     "severity": "warning",
     "share": 0.5239,
     "n": 5297,
     "wilsonLow": 0.5104,
     "wilsonHigh": 0.5373
    },
    {
     "id": "desc",
     "label": "Meta description missing or off-length",
     "category": "structure",
     "severity": "warning",
     "share": 0.5184,
     "n": 5297,
     "wilsonLow": 0.5049,
     "wilsonHigh": 0.5318
    },
    {
     "id": "blocking",
     "label": "Render-blocking scripts",
     "category": "speed",
     "severity": "warning",
     "share": 0.478,
     "n": 5297,
     "wilsonLow": 0.4646,
     "wilsonHigh": 0.4915
    },
    {
     "id": "hsts",
     "label": "No HSTS header",
     "category": "trust",
     "severity": "low",
     "share": 0.4746,
     "n": 5293,
     "wilsonLow": 0.4612,
     "wilsonHigh": 0.4881
    },
    {
     "id": "headings",
     "label": "Thin heading structure",
     "category": "structure",
     "severity": "warning",
     "share": 0.4693,
     "n": 5297,
     "wilsonLow": 0.4559,
     "wilsonHigh": 0.4828
    },
    {
     "id": "sec-headers",
     "label": "No security headers",
     "category": "trust",
     "severity": "warning",
     "share": 0.4495,
     "n": 5297,
     "wilsonLow": 0.4361,
     "wilsonHigh": 0.4629
    },
    {
     "id": "schema-org",
     "label": "No business entity in structured data",
     "category": "ai",
     "severity": "warning",
     "share": 0.4463,
     "n": 5297,
     "wilsonLow": 0.4329,
     "wilsonHigh": 0.4597
    },
    {
     "id": "cta",
     "label": "No obvious next step",
     "category": "trust",
     "severity": "serious",
     "share": 0.4344,
     "n": 5297,
     "wilsonLow": 0.4211,
     "wilsonHigh": 0.4478
    },
    {
     "id": "weight",
     "label": "Heavy HTML document",
     "category": "speed",
     "severity": "warning",
     "share": 0.4291,
     "n": 5293,
     "wilsonLow": 0.4158,
     "wilsonHigh": 0.4424
    },
    {
     "id": "consent",
     "label": "Tracking runs with no consent notice",
     "category": "trust",
     "severity": "critical",
     "share": 0.4173,
     "n": 5293,
     "wilsonLow": 0.4041,
     "wilsonHigh": 0.4307
    },
    {
     "id": "schema",
     "label": "No structured data",
     "category": "ai",
     "severity": "serious",
     "share": 0.4151,
     "n": 5297,
     "wilsonLow": 0.4019,
     "wilsonHigh": 0.4285
    },
    {
     "id": "og",
     "label": "Shared links preview badly",
     "category": "structure",
     "severity": "warning",
     "share": 0.4099,
     "n": 5297,
     "wilsonLow": 0.3967,
     "wilsonHigh": 0.4232
    },
    {
     "id": "lazy",
     "label": "Images all load at once",
     "category": "speed",
     "severity": "warning",
     "share": 0.3832,
     "n": 5297,
     "wilsonLow": 0.3702,
     "wilsonHigh": 0.3964
    },
    {
     "id": "css",
     "label": "Many separate stylesheets",
     "category": "speed",
     "severity": "warning",
     "share": 0.3673,
     "n": 5293,
     "wilsonLow": 0.3544,
     "wilsonHigh": 0.3804
    },
    {
     "id": "canonical",
     "label": "No canonical URL",
     "category": "structure",
     "severity": "warning",
     "share": 0.3613,
     "n": 5297,
     "wilsonLow": 0.3485,
     "wilsonHigh": 0.3744
    },
    {
     "id": "dims",
     "label": "Images shift the layout",
     "category": "speed",
     "severity": "warning",
     "share": 0.3258,
     "n": 5297,
     "wilsonLow": 0.3134,
     "wilsonHigh": 0.3386
    },
    {
     "id": "mixed",
     "label": "Insecure resources on a secure page",
     "category": "trust",
     "severity": "serious",
     "share": 0.3087,
     "n": 5297,
     "wilsonLow": 0.2964,
     "wilsonHigh": 0.3212
    },
    {
     "id": "contact",
     "label": "No visible way to reach the business",
     "category": "trust",
     "severity": "serious",
     "share": 0.3083,
     "n": 5297,
     "wilsonLow": 0.296,
     "wilsonHigh": 0.3209
    },
    {
     "id": "answerable",
     "label": "No plain summary for machines to lift",
     "category": "ai",
     "severity": "warning",
     "share": 0.2971,
     "n": 5297,
     "wilsonLow": 0.285,
     "wilsonHigh": 0.3096
    },
    {
     "id": "title-len",
     "label": "Title length off",
     "category": "structure",
     "severity": "warning",
     "share": 0.2866,
     "n": 5293,
     "wilsonLow": 0.2746,
     "wilsonHigh": 0.2989
    },
    {
     "id": "iframe",
     "label": "Frames without titles",
     "category": "access",
     "severity": "low",
     "share": 0.2484,
     "n": 5293,
     "wilsonLow": 0.237,
     "wilsonHigh": 0.2603
    },
    {
     "id": "favicon",
     "label": "No favicon",
     "category": "structure",
     "severity": "low",
     "share": 0.232,
     "n": 5293,
     "wilsonLow": 0.2208,
     "wilsonHigh": 0.2436
    },
    {
     "id": "ttfb",
     "label": "Slow server response",
     "category": "speed",
     "severity": "serious",
     "share": 0.2188,
     "n": 5293,
     "wilsonLow": 0.2078,
     "wilsonHigh": 0.2301
    },
    {
     "id": "depth",
     "label": "Home page thin on content",
     "category": "ai",
     "severity": "warning",
     "share": 0.2098,
     "n": 5286,
     "wilsonLow": 0.199,
     "wilsonHigh": 0.221
    },
    {
     "id": "labels",
     "label": "Form fields without labels",
     "category": "access",
     "severity": "serious",
     "share": 0.1792,
     "n": 5286,
     "wilsonLow": 0.169,
     "wilsonHigh": 0.1897
    },
    {
     "id": "alt",
     "label": "Images missing alt text",
     "category": "access",
     "severity": "warning",
     "share": 0.1785,
     "n": 5293,
     "wilsonLow": 0.1685,
     "wilsonHigh": 0.1891
    },
    {
     "id": "sitemap",
     "label": "No XML sitemap",
     "category": "structure",
     "severity": "warning",
     "share": 0.175,
     "n": 5297,
     "wilsonLow": 0.165,
     "wilsonHigh": 0.1855
    },
    {
     "id": "zoom",
     "label": "Pinch-zoom disabled",
     "category": "access",
     "severity": "serious",
     "share": 0.1151,
     "n": 5293,
     "wilsonLow": 0.1067,
     "wilsonHigh": 0.1239
    },
    {
     "id": "sitemap-listed",
     "label": "Page missing from its own sitemap",
     "category": "structure",
     "severity": "warning",
     "share": 0.1141,
     "n": 5286,
     "wilsonLow": 0.1058,
     "wilsonHigh": 0.1229
    },
    {
     "id": "a-lang",
     "label": "Screen readers cannot tell the language",
     "category": "access",
     "severity": "warning",
     "share": 0.1067,
     "n": 5286,
     "wilsonLow": 0.0987,
     "wilsonHigh": 0.1153
    },
    {
     "id": "lang",
     "label": "No language attribute",
     "category": "structure",
     "severity": "serious",
     "share": 0.1067,
     "n": 5286,
     "wilsonLow": 0.0987,
     "wilsonHigh": 0.1153
    },
    {
     "id": "viewport",
     "label": "No mobile viewport tag",
     "category": "access",
     "severity": "critical",
     "share": 0.095,
     "n": 5286,
     "wilsonLow": 0.0874,
     "wilsonHigh": 0.1032
    },
    {
     "id": "schema-props",
     "label": "Structured data missing key properties",
     "category": "ai",
     "severity": "warning",
     "share": 0.0936,
     "n": 5286,
     "wilsonLow": 0.0861,
     "wilsonHigh": 0.1018
    },
    {
     "id": "compression",
     "label": "Compression not confirmed",
     "category": "speed",
     "severity": "low",
     "share": 0.093,
     "n": 5293,
     "wilsonLow": 0.0854,
     "wilsonHigh": 0.1011
    },
    {
     "id": "title",
     "label": "Page title missing",
     "category": "structure",
     "severity": "critical",
     "share": 0.0723,
     "n": 5286,
     "wilsonLow": 0.0656,
     "wilsonHigh": 0.0796
    },
    {
     "id": "https-redirect",
     "label": "Plain HTTP does not redirect",
     "category": "trust",
     "severity": "serious",
     "share": 0.0721,
     "n": 5297,
     "wilsonLow": 0.0655,
     "wilsonHigh": 0.0794
    },
    {
     "id": "robots",
     "label": "No robots.txt",
     "category": "structure",
     "severity": "low",
     "share": 0.0576,
     "n": 5297,
     "wilsonLow": 0.0516,
     "wilsonHigh": 0.0642
    },
    {
     "id": "noindex-header",
     "label": "Server sends noindex",
     "category": "structure",
     "severity": "serious",
     "share": 0.0458,
     "n": 5286,
     "wilsonLow": 0.0405,
     "wilsonHigh": 0.0518
    },
    {
     "id": "inner",
     "label": "A linked page failed to load",
     "category": "structure",
     "severity": "critical",
     "share": 0.0289,
     "n": 5286,
     "wilsonLow": 0.0248,
     "wilsonHigh": 0.0338
    },
    {
     "id": "schema-inert",
     "label": "Structured data earns nothing",
     "category": "ai",
     "severity": "low",
     "share": 0.0261,
     "n": 5293,
     "wilsonLow": 0.0221,
     "wilsonHigh": 0.0307
    },
    {
     "id": "canonical-target",
     "label": "Canonical points elsewhere",
     "category": "structure",
     "severity": "warning",
     "share": 0.0147,
     "n": 5237,
     "wilsonLow": 0.0118,
     "wilsonHigh": 0.0183
    },
    {
     "id": "schema-valid",
     "label": "Structured data does not parse",
     "category": "ai",
     "severity": "serious",
     "share": 0.0115,
     "n": 5293,
     "wilsonLow": 0.009,
     "wilsonHigh": 0.0148
    },
    {
     "id": "ai-crawlers",
     "label": "AI crawlers blocked in robots.txt",
     "category": "ai",
     "severity": "warning",
     "share": 0.0087,
     "n": 5293,
     "wilsonLow": 0.0065,
     "wilsonHigh": 0.0116
    },
    {
     "id": "schema-coverage",
     "label": "Not all structured data checked",
     "category": "ai",
     "severity": "low",
     "share": 0.0063,
     "n": 5237,
     "wilsonLow": 0.0045,
     "wilsonHigh": 0.0088
    },
    {
     "id": "noindex-meta",
     "label": "Page asks not to be indexed",
     "category": "structure",
     "severity": "serious",
     "share": 0.0053,
     "n": 5237,
     "wilsonLow": 0.0037,
     "wilsonHigh": 0.0077
    },
    {
     "id": "https",
     "label": "Not served over HTTPS",
     "category": "trust",
     "severity": "critical",
     "share": 0.0028,
     "n": 5286,
     "wilsonLow": 0.0017,
     "wilsonHigh": 0.0047
    },
    {
     "id": "gated",
     "label": "Address is a sign-in wall",
     "category": "structure",
     "severity": "critical",
     "share": 0.0021,
     "n": 5237,
     "wilsonLow": 0.0012,
     "wilsonHigh": 0.0038
    }
   ]
  },
  "deep": {
   "description": "sector-labelled deep scans of up to 40 pages per site from the research sweep, inside a rolling window; never pooled with the free population",
   "windowDays": 30,
   "bySector": {
    "financial": {
     "label": "Financial services",
     "n": 38,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9737,
       "n": 38,
       "wilsonLow": 0.865,
       "wilsonHigh": 0.9953
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8947,
       "n": 38,
       "wilsonLow": 0.7587,
       "wilsonHigh": 0.9583
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.7632,
       "n": 38,
       "wilsonLow": 0.6079,
       "wilsonHigh": 0.8701
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.7632,
       "n": 38,
       "wilsonLow": 0.6079,
       "wilsonHigh": 0.8701
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.7632,
       "n": 38,
       "wilsonLow": 0.6079,
       "wilsonHigh": 0.8701
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.7368,
       "n": 38,
       "wilsonLow": 0.5799,
       "wilsonHigh": 0.8503
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.7105,
       "n": 38,
       "wilsonLow": 0.5524,
       "wilsonHigh": 0.83
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7105,
       "n": 38,
       "wilsonLow": 0.5524,
       "wilsonHigh": 0.83
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6579,
       "n": 38,
       "wilsonLow": 0.4989,
       "wilsonHigh": 0.7879
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.6579,
       "n": 38,
       "wilsonLow": 0.4989,
       "wilsonHigh": 0.7879
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.5263,
       "n": 38,
       "wilsonLow": 0.3726,
       "wilsonHigh": 0.6752
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.5,
       "n": 38,
       "wilsonLow": 0.3485,
       "wilsonHigh": 0.6515
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.3158,
       "n": 38,
       "wilsonLow": 0.1908,
       "wilsonHigh": 0.4746
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.3158,
       "n": 38,
       "wilsonLow": 0.1908,
       "wilsonHigh": 0.4746
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.2895,
       "n": 38,
       "wilsonLow": 0.17,
       "wilsonHigh": 0.4476
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "canonical-offsite",
       "label": "Canonical points off the site",
       "category": "structure",
       "severity": "serious",
       "share": 0.0263,
       "n": 38,
       "wilsonLow": 0.0047,
       "wilsonHigh": 0.135
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.0263,
       "n": 38,
       "wilsonLow": 0.0047,
       "wilsonHigh": 0.135
      }
     ]
    },
    "legal": {
     "label": "Legal",
     "n": 38,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9737,
       "n": 38,
       "wilsonLow": 0.865,
       "wilsonHigh": 0.9953
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.8947,
       "n": 38,
       "wilsonLow": 0.7587,
       "wilsonHigh": 0.9583
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8684,
       "n": 38,
       "wilsonLow": 0.7267,
       "wilsonHigh": 0.9425
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8684,
       "n": 38,
       "wilsonLow": 0.7267,
       "wilsonHigh": 0.9425
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.7105,
       "n": 38,
       "wilsonLow": 0.5524,
       "wilsonHigh": 0.83
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.7105,
       "n": 38,
       "wilsonLow": 0.5524,
       "wilsonHigh": 0.83
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.6842,
       "n": 38,
       "wilsonLow": 0.5254,
       "wilsonHigh": 0.8092
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.6316,
       "n": 38,
       "wilsonLow": 0.4728,
       "wilsonHigh": 0.7662
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6316,
       "n": 38,
       "wilsonLow": 0.4728,
       "wilsonHigh": 0.7662
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.5,
       "n": 38,
       "wilsonLow": 0.3485,
       "wilsonHigh": 0.6515
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.4474,
       "n": 38,
       "wilsonLow": 0.3015,
       "wilsonHigh": 0.6029
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.3684,
       "n": 38,
       "wilsonLow": 0.2338,
       "wilsonHigh": 0.5272
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.1579,
       "n": 38,
       "wilsonLow": 0.0744,
       "wilsonHigh": 0.3042
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.1579,
       "n": 38,
       "wilsonLow": 0.0744,
       "wilsonHigh": 0.3042
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.0526,
       "n": 38,
       "wilsonLow": 0.0146,
       "wilsonHigh": 0.1729
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.0263,
       "n": 38,
       "wilsonLow": 0.0047,
       "wilsonHigh": 0.135
      }
     ]
    },
    "med-spa": {
     "label": "Med spa",
     "n": 38,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 1,
       "n": 38,
       "wilsonLow": 0.9082,
       "wilsonHigh": 1.0
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8947,
       "n": 38,
       "wilsonLow": 0.7587,
       "wilsonHigh": 0.9583
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8421,
       "n": 38,
       "wilsonLow": 0.6958,
       "wilsonHigh": 0.9256
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.7632,
       "n": 38,
       "wilsonLow": 0.6079,
       "wilsonHigh": 0.8701
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.7368,
       "n": 38,
       "wilsonLow": 0.5799,
       "wilsonHigh": 0.8503
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.7368,
       "n": 38,
       "wilsonLow": 0.5799,
       "wilsonHigh": 0.8503
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7105,
       "n": 38,
       "wilsonLow": 0.5524,
       "wilsonHigh": 0.83
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6842,
       "n": 38,
       "wilsonLow": 0.5254,
       "wilsonHigh": 0.8092
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.6316,
       "n": 38,
       "wilsonLow": 0.4728,
       "wilsonHigh": 0.7662
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.6053,
       "n": 38,
       "wilsonLow": 0.4472,
       "wilsonHigh": 0.744
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.4474,
       "n": 38,
       "wilsonLow": 0.3015,
       "wilsonHigh": 0.6029
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.3421,
       "n": 38,
       "wilsonLow": 0.2121,
       "wilsonHigh": 0.5011
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.1842,
       "n": 38,
       "wilsonLow": 0.0922,
       "wilsonHigh": 0.3342
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1579,
       "n": 38,
       "wilsonLow": 0.0744,
       "wilsonHigh": 0.3042
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.1579,
       "n": 38,
       "wilsonLow": 0.0744,
       "wilsonHigh": 0.3042
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.1316,
       "n": 38,
       "wilsonLow": 0.0575,
       "wilsonHigh": 0.2733
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.0789,
       "n": 38,
       "wilsonLow": 0.0272,
       "wilsonHigh": 0.208
      },
      {
       "id": "canonical-offsite",
       "label": "Canonical points off the site",
       "category": "structure",
       "severity": "serious",
       "share": 0.0526,
       "n": 38,
       "wilsonLow": 0.0146,
       "wilsonHigh": 0.1729
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.0526,
       "n": 38,
       "wilsonLow": 0.0146,
       "wilsonHigh": 0.1729
      }
     ]
    },
    "professional": {
     "label": "Professional services",
     "n": 38,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.8947,
       "n": 38,
       "wilsonLow": 0.7587,
       "wilsonHigh": 0.9583
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8158,
       "n": 38,
       "wilsonLow": 0.6658,
       "wilsonHigh": 0.9078
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.8158,
       "n": 38,
       "wilsonLow": 0.6658,
       "wilsonHigh": 0.9078
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.7895,
       "n": 38,
       "wilsonLow": 0.6365,
       "wilsonHigh": 0.8893
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.7368,
       "n": 38,
       "wilsonLow": 0.5799,
       "wilsonHigh": 0.8503
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.6842,
       "n": 38,
       "wilsonLow": 0.5254,
       "wilsonHigh": 0.8092
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.6842,
       "n": 38,
       "wilsonLow": 0.5254,
       "wilsonHigh": 0.8092
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.6842,
       "n": 38,
       "wilsonLow": 0.5254,
       "wilsonHigh": 0.8092
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6053,
       "n": 38,
       "wilsonLow": 0.4472,
       "wilsonHigh": 0.744
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.5789,
       "n": 38,
       "wilsonLow": 0.4219,
       "wilsonHigh": 0.7215
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.5526,
       "n": 38,
       "wilsonLow": 0.3971,
       "wilsonHigh": 0.6985
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.4737,
       "n": 38,
       "wilsonLow": 0.3248,
       "wilsonHigh": 0.6274
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.4211,
       "n": 38,
       "wilsonLow": 0.2785,
       "wilsonHigh": 0.5781
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.2368,
       "n": 38,
       "wilsonLow": 0.1299,
       "wilsonHigh": 0.3921
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.1316,
       "n": 38,
       "wilsonLow": 0.0575,
       "wilsonHigh": 0.2733
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1316,
       "n": 38,
       "wilsonLow": 0.0575,
       "wilsonHigh": 0.2733
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.0789,
       "n": 38,
       "wilsonLow": 0.0272,
       "wilsonHigh": 0.208
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.0526,
       "n": 38,
       "wilsonLow": 0.0146,
       "wilsonHigh": 0.1729
      }
     ]
    },
    "repair": {
     "label": "Repair services",
     "n": 33,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9394,
       "n": 33,
       "wilsonLow": 0.8039,
       "wilsonHigh": 0.9832
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.9091,
       "n": 33,
       "wilsonLow": 0.7643,
       "wilsonHigh": 0.9686
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.8788,
       "n": 33,
       "wilsonLow": 0.7267,
       "wilsonHigh": 0.9518
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.8182,
       "n": 33,
       "wilsonLow": 0.6561,
       "wilsonHigh": 0.9139
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.7879,
       "n": 33,
       "wilsonLow": 0.6225,
       "wilsonHigh": 0.8932
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7879,
       "n": 33,
       "wilsonLow": 0.6225,
       "wilsonHigh": 0.8932
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.7576,
       "n": 33,
       "wilsonLow": 0.5898,
       "wilsonHigh": 0.8717
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.6061,
       "n": 33,
       "wilsonLow": 0.4368,
       "wilsonHigh": 0.7532
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.6061,
       "n": 33,
       "wilsonLow": 0.4368,
       "wilsonHigh": 0.7532
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.5152,
       "n": 33,
       "wilsonLow": 0.3522,
       "wilsonHigh": 0.675
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.4848,
       "n": 33,
       "wilsonLow": 0.325,
       "wilsonHigh": 0.6478
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.4545,
       "n": 33,
       "wilsonLow": 0.2984,
       "wilsonHigh": 0.6201
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.3636,
       "n": 33,
       "wilsonLow": 0.2219,
       "wilsonHigh": 0.5338
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.2121,
       "n": 33,
       "wilsonLow": 0.1068,
       "wilsonHigh": 0.3775
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.2121,
       "n": 33,
       "wilsonLow": 0.1068,
       "wilsonHigh": 0.3775
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.1515,
       "n": 33,
       "wilsonLow": 0.0665,
       "wilsonHigh": 0.3092
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1515,
       "n": 33,
       "wilsonLow": 0.0665,
       "wilsonHigh": 0.3092
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.0606,
       "n": 33,
       "wilsonLow": 0.0168,
       "wilsonHigh": 0.1961
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.0606,
       "n": 33,
       "wilsonLow": 0.0168,
       "wilsonHigh": 0.1961
      },
      {
       "id": "canonical-noindex-conflict",
       "label": "Canonical and noindex conflict",
       "category": "structure",
       "severity": "serious",
       "share": 0.0303,
       "n": 33,
       "wilsonLow": 0.0054,
       "wilsonHigh": 0.1532
      }
     ]
    },
    "restaurant": {
     "label": "Restaurant",
     "n": 39,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9744,
       "n": 39,
       "wilsonLow": 0.8682,
       "wilsonHigh": 0.9955
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.9487,
       "n": 39,
       "wilsonLow": 0.8311,
       "wilsonHigh": 0.9858
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.9231,
       "n": 39,
       "wilsonLow": 0.7968,
       "wilsonHigh": 0.9735
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8718,
       "n": 39,
       "wilsonLow": 0.7329,
       "wilsonHigh": 0.944
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8462,
       "n": 39,
       "wilsonLow": 0.7027,
       "wilsonHigh": 0.9275
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.8462,
       "n": 39,
       "wilsonLow": 0.7027,
       "wilsonHigh": 0.9275
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.7692,
       "n": 39,
       "wilsonLow": 0.6166,
       "wilsonHigh": 0.8735
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.6923,
       "n": 39,
       "wilsonLow": 0.5358,
       "wilsonHigh": 0.8143
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "serious",
       "share": 0.6923,
       "n": 39,
       "wilsonLow": 0.5358,
       "wilsonHigh": 0.8143
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6154,
       "n": 39,
       "wilsonLow": 0.459,
       "wilsonHigh": 0.7511
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.5385,
       "n": 39,
       "wilsonLow": 0.3857,
       "wilsonHigh": 0.6843
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.4103,
       "n": 39,
       "wilsonLow": 0.2708,
       "wilsonHigh": 0.5658
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.3846,
       "n": 39,
       "wilsonLow": 0.2489,
       "wilsonHigh": 0.541
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.3077,
       "n": 39,
       "wilsonLow": 0.1857,
       "wilsonHigh": 0.4642
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.2308,
       "n": 39,
       "wilsonLow": 0.1265,
       "wilsonHigh": 0.3834
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.1282,
       "n": 39,
       "wilsonLow": 0.056,
       "wilsonHigh": 0.2671
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.1026,
       "n": 39,
       "wilsonLow": 0.0406,
       "wilsonHigh": 0.2358
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.0769,
       "n": 39,
       "wilsonLow": 0.0265,
       "wilsonHigh": 0.2032
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.0256,
       "n": 39,
       "wilsonLow": 0.0045,
       "wilsonHigh": 0.1318
      }
     ]
    },
    "retail": {
     "label": "Retail",
     "n": 38,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 1,
       "n": 38,
       "wilsonLow": 0.9082,
       "wilsonHigh": 1.0
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8947,
       "n": 38,
       "wilsonLow": 0.7587,
       "wilsonHigh": 0.9583
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8684,
       "n": 38,
       "wilsonLow": 0.7267,
       "wilsonHigh": 0.9425
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.7895,
       "n": 38,
       "wilsonLow": 0.6365,
       "wilsonHigh": 0.8893
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.7895,
       "n": 38,
       "wilsonLow": 0.6365,
       "wilsonHigh": 0.8893
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7368,
       "n": 38,
       "wilsonLow": 0.5799,
       "wilsonHigh": 0.8503
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.7368,
       "n": 38,
       "wilsonLow": 0.5799,
       "wilsonHigh": 0.8503
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.6053,
       "n": 38,
       "wilsonLow": 0.4472,
       "wilsonHigh": 0.744
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.5789,
       "n": 38,
       "wilsonLow": 0.4219,
       "wilsonHigh": 0.7215
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "serious",
       "share": 0.5789,
       "n": 38,
       "wilsonLow": 0.4219,
       "wilsonHigh": 0.7215
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.5263,
       "n": 38,
       "wilsonLow": 0.3726,
       "wilsonHigh": 0.6752
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.3684,
       "n": 38,
       "wilsonLow": 0.2338,
       "wilsonHigh": 0.5272
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.3421,
       "n": 38,
       "wilsonLow": 0.2121,
       "wilsonHigh": 0.5011
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.2632,
       "n": 38,
       "wilsonLow": 0.1497,
       "wilsonHigh": 0.4201
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.2632,
       "n": 38,
       "wilsonLow": 0.1497,
       "wilsonHigh": 0.4201
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1053,
       "n": 38,
       "wilsonLow": 0.0417,
       "wilsonHigh": 0.2413
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.0789,
       "n": 38,
       "wilsonLow": 0.0272,
       "wilsonHigh": 0.208
      },
      {
       "id": "canonical-offsite",
       "label": "Canonical points off the site",
       "category": "structure",
       "severity": "serious",
       "share": 0.0263,
       "n": 38,
       "wilsonLow": 0.0047,
       "wilsonHigh": 0.135
      }
     ]
    },
    "salon": {
     "label": "Salon and beauty",
     "n": 36,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9722,
       "n": 36,
       "wilsonLow": 0.8583,
       "wilsonHigh": 0.9951
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8333,
       "n": 36,
       "wilsonLow": 0.6811,
       "wilsonHigh": 0.9213
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.75,
       "n": 36,
       "wilsonLow": 0.5893,
       "wilsonHigh": 0.8625
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.6667,
       "n": 36,
       "wilsonLow": 0.5033,
       "wilsonHigh": 0.7979
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.6667,
       "n": 36,
       "wilsonLow": 0.5033,
       "wilsonHigh": 0.7979
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.6389,
       "n": 36,
       "wilsonLow": 0.4757,
       "wilsonHigh": 0.7752
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.5833,
       "n": 36,
       "wilsonLow": 0.422,
       "wilsonHigh": 0.7286
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.5556,
       "n": 36,
       "wilsonLow": 0.3958,
       "wilsonHigh": 0.7046
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "serious",
       "share": 0.5556,
       "n": 36,
       "wilsonLow": 0.3958,
       "wilsonHigh": 0.7046
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.5,
       "n": 36,
       "wilsonLow": 0.3447,
       "wilsonHigh": 0.6553
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.5,
       "n": 36,
       "wilsonLow": 0.3447,
       "wilsonHigh": 0.6553
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.3611,
       "n": 36,
       "wilsonLow": 0.2248,
       "wilsonHigh": 0.5243
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.3056,
       "n": 36,
       "wilsonLow": 0.18,
       "wilsonHigh": 0.4686
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.25,
       "n": 36,
       "wilsonLow": 0.1375,
       "wilsonHigh": 0.4107
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.1389,
       "n": 36,
       "wilsonLow": 0.0608,
       "wilsonHigh": 0.2866
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.1111,
       "n": 36,
       "wilsonLow": 0.0441,
       "wilsonHigh": 0.2532
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1111,
       "n": 36,
       "wilsonLow": 0.0441,
       "wilsonHigh": 0.2532
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.0556,
       "n": 36,
       "wilsonLow": 0.0154,
       "wilsonHigh": 0.1814
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.0556,
       "n": 36,
       "wilsonLow": 0.0154,
       "wilsonHigh": 0.1814
      },
      {
       "id": "sitemap-noindex-conflict",
       "label": "Sitemap and noindex disagree",
       "category": "structure",
       "severity": "serious",
       "share": 0.0556,
       "n": 36,
       "wilsonLow": 0.0154,
       "wilsonHigh": 0.1814
      }
     ]
    },
    "trades": {
     "label": "Skilled trades",
     "n": 39,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9487,
       "n": 39,
       "wilsonLow": 0.8311,
       "wilsonHigh": 0.9858
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8974,
       "n": 39,
       "wilsonLow": 0.7642,
       "wilsonHigh": 0.9594
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8718,
       "n": 39,
       "wilsonLow": 0.7329,
       "wilsonHigh": 0.944
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.8718,
       "n": 39,
       "wilsonLow": 0.7329,
       "wilsonHigh": 0.944
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.8205,
       "n": 39,
       "wilsonLow": 0.6733,
       "wilsonHigh": 0.9102
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.6667,
       "n": 39,
       "wilsonLow": 0.5098,
       "wilsonHigh": 0.7937
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.641,
       "n": 39,
       "wilsonLow": 0.4842,
       "wilsonHigh": 0.7726
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.6154,
       "n": 39,
       "wilsonLow": 0.459,
       "wilsonHigh": 0.7511
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.5897,
       "n": 39,
       "wilsonLow": 0.4342,
       "wilsonHigh": 0.7292
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.5641,
       "n": 39,
       "wilsonLow": 0.4098,
       "wilsonHigh": 0.707
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.5128,
       "n": 39,
       "wilsonLow": 0.362,
       "wilsonHigh": 0.6614
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.5128,
       "n": 39,
       "wilsonLow": 0.362,
       "wilsonHigh": 0.6614
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.4615,
       "n": 39,
       "wilsonLow": 0.3157,
       "wilsonHigh": 0.6143
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.3077,
       "n": 39,
       "wilsonLow": 0.1857,
       "wilsonHigh": 0.4642
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.1026,
       "n": 39,
       "wilsonLow": 0.0406,
       "wilsonHigh": 0.2358
      },
      {
       "id": "noindex-robots-meta",
       "label": "Content pages ask not to be indexed",
       "category": "structure",
       "severity": "serious",
       "share": 0.1026,
       "n": 39,
       "wilsonLow": 0.0406,
       "wilsonHigh": 0.2358
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "serious",
       "share": 0.0513,
       "n": 39,
       "wilsonLow": 0.0142,
       "wilsonHigh": 0.1689
      },
      {
       "id": "main-landmark-multiple",
       "label": "Multiple main landmarks",
       "category": "access",
       "severity": "warning",
       "share": 0.0513,
       "n": 39,
       "wilsonLow": 0.0142,
       "wilsonHigh": 0.1689
      },
      {
       "id": "noindex-xrobots-header",
       "label": "Server header blocks indexing",
       "category": "structure",
       "severity": "serious",
       "share": 0.0256,
       "n": 39,
       "wilsonLow": 0.0045,
       "wilsonHigh": 0.1318
      }
     ]
    }
   }
  }
 },
 "reuse": "Citing and reusing these figures is welcome: keep the sample size with the share, name Go Voltic as the source, and link https://go-voltic.com/benchmarks. No scanned site is identified.",
 "citation": "Go Voltic (2026). The state of small-business websites, measured: 2026-09 edition, 5,297 free scans, measured 2026-09-05. https://go-voltic.com/benchmarks"
}