{
 "dataset": "The state of small-business websites, measured",
 "publisher": "Go Voltic",
 "url": "https://go-voltic.com/benchmarks",
 "edition": "2026-10",
 "measuredAt": "2026-10-21T21:53:10.741Z",
 "populations": {
  "free": {
   "description": "free four-page scans of publicly reachable business sites; the whole corpus, every scan that loaded at least one page",
   "n": 6761,
   "findings": [
    {
     "id": "skip",
     "label": "No skip-to-content link",
     "category": "access",
     "severity": "low",
     "share": 0.8706,
     "n": 6761,
     "wilsonLow": 0.8624,
     "wilsonHigh": 0.8784
    },
    {
     "id": "schema-content",
     "label": "No article or breadcrumb markup",
     "category": "ai",
     "severity": "low",
     "share": 0.7704,
     "n": 6761,
     "wilsonLow": 0.7603,
     "wilsonHigh": 0.7803
    },
    {
     "id": "text-ratio",
     "label": "Content only appears after scripts run",
     "category": "ai",
     "severity": "serious",
     "share": 0.7619,
     "n": 6761,
     "wilsonLow": 0.7516,
     "wilsonHigh": 0.7719
    },
    {
     "id": "terms",
     "label": "No terms linked",
     "category": "trust",
     "severity": "low",
     "share": 0.7518,
     "n": 6761,
     "wilsonLow": 0.7414,
     "wilsonHigh": 0.762
    },
    {
     "id": "privacy",
     "label": "No privacy policy linked",
     "category": "trust",
     "severity": "serious",
     "share": 0.7051,
     "n": 6761,
     "wilsonLow": 0.6941,
     "wilsonHigh": 0.7158
    },
    {
     "id": "main",
     "label": "No main landmark",
     "category": "access",
     "severity": "warning",
     "share": 0.6364,
     "n": 6761,
     "wilsonLow": 0.6249,
     "wilsonHigh": 0.6478
    },
    {
     "id": "h1",
     "label": "H1 missing or duplicated",
     "category": "structure",
     "severity": "warning",
     "share": 0.5782,
     "n": 6757,
     "wilsonLow": 0.5664,
     "wilsonHigh": 0.5899
    },
    {
     "id": "proof",
     "label": "No social proof above the fold",
     "category": "trust",
     "severity": "warning",
     "share": 0.5468,
     "n": 6761,
     "wilsonLow": 0.5349,
     "wilsonHigh": 0.5586
    },
    {
     "id": "semantic",
     "label": "Page regions not marked semantically",
     "category": "ai",
     "severity": "warning",
     "share": 0.5202,
     "n": 6761,
     "wilsonLow": 0.5083,
     "wilsonHigh": 0.5321
    },
    {
     "id": "desc",
     "label": "Meta description missing or off-length",
     "category": "structure",
     "severity": "warning",
     "share": 0.5132,
     "n": 6761,
     "wilsonLow": 0.5013,
     "wilsonHigh": 0.5251
    },
    {
     "id": "hsts",
     "label": "No HSTS header",
     "category": "trust",
     "severity": "low",
     "share": 0.4862,
     "n": 6757,
     "wilsonLow": 0.4743,
     "wilsonHigh": 0.4981
    },
    {
     "id": "blocking",
     "label": "Render-blocking scripts",
     "category": "speed",
     "severity": "warning",
     "share": 0.4754,
     "n": 6761,
     "wilsonLow": 0.4635,
     "wilsonHigh": 0.4873
    },
    {
     "id": "headings",
     "label": "Thin heading structure",
     "category": "structure",
     "severity": "warning",
     "share": 0.4661,
     "n": 6761,
     "wilsonLow": 0.4542,
     "wilsonHigh": 0.478
    },
    {
     "id": "sec-headers",
     "label": "No security headers",
     "category": "trust",
     "severity": "warning",
     "share": 0.4604,
     "n": 6761,
     "wilsonLow": 0.4486,
     "wilsonHigh": 0.4723
    },
    {
     "id": "schema-org",
     "label": "No business entity in structured data",
     "category": "ai",
     "severity": "warning",
     "share": 0.4415,
     "n": 6761,
     "wilsonLow": 0.4297,
     "wilsonHigh": 0.4534
    },
    {
     "id": "weight",
     "label": "Heavy HTML document",
     "category": "speed",
     "severity": "warning",
     "share": 0.4304,
     "n": 6757,
     "wilsonLow": 0.4186,
     "wilsonHigh": 0.4422
    },
    {
     "id": "cta",
     "label": "No obvious next step",
     "category": "trust",
     "severity": "serious",
     "share": 0.4297,
     "n": 6761,
     "wilsonLow": 0.4179,
     "wilsonHigh": 0.4415
    },
    {
     "id": "consent",
     "label": "Tracking runs with no consent notice",
     "category": "trust",
     "severity": "critical",
     "share": 0.4179,
     "n": 6757,
     "wilsonLow": 0.4062,
     "wilsonHigh": 0.4297
    },
    {
     "id": "og",
     "label": "Shared links preview badly",
     "category": "structure",
     "severity": "warning",
     "share": 0.4143,
     "n": 6761,
     "wilsonLow": 0.4026,
     "wilsonHigh": 0.4261
    },
    {
     "id": "schema",
     "label": "No structured data",
     "category": "ai",
     "severity": "serious",
     "share": 0.4087,
     "n": 6761,
     "wilsonLow": 0.397,
     "wilsonHigh": 0.4204
    },
    {
     "id": "lazy",
     "label": "Images all load at once",
     "category": "speed",
     "severity": "warning",
     "share": 0.3886,
     "n": 6761,
     "wilsonLow": 0.377,
     "wilsonHigh": 0.4002
    },
    {
     "id": "css",
     "label": "Many separate stylesheets",
     "category": "speed",
     "severity": "warning",
     "share": 0.3706,
     "n": 6757,
     "wilsonLow": 0.3591,
     "wilsonHigh": 0.3822
    },
    {
     "id": "canonical",
     "label": "No canonical URL",
     "category": "structure",
     "severity": "warning",
     "share": 0.3607,
     "n": 6761,
     "wilsonLow": 0.3494,
     "wilsonHigh": 0.3723
    },
    {
     "id": "dims",
     "label": "Images shift the layout",
     "category": "speed",
     "severity": "warning",
     "share": 0.3288,
     "n": 6761,
     "wilsonLow": 0.3177,
     "wilsonHigh": 0.3401
    },
    {
     "id": "mixed",
     "label": "Insecure resources on a secure page",
     "category": "trust",
     "severity": "serious",
     "share": 0.3045,
     "n": 6761,
     "wilsonLow": 0.2937,
     "wilsonHigh": 0.3156
    },
    {
     "id": "contact",
     "label": "No visible way to reach the business",
     "category": "trust",
     "severity": "serious",
     "share": 0.3035,
     "n": 6761,
     "wilsonLow": 0.2927,
     "wilsonHigh": 0.3146
    },
    {
     "id": "answerable",
     "label": "No plain summary for machines to lift",
     "category": "ai",
     "severity": "warning",
     "share": 0.2936,
     "n": 6761,
     "wilsonLow": 0.2829,
     "wilsonHigh": 0.3046
    },
    {
     "id": "title-len",
     "label": "Title length off",
     "category": "structure",
     "severity": "warning",
     "share": 0.2862,
     "n": 6757,
     "wilsonLow": 0.2756,
     "wilsonHigh": 0.2971
    },
    {
     "id": "ttfb",
     "label": "Slow server response",
     "category": "speed",
     "severity": "serious",
     "share": 0.2548,
     "n": 6757,
     "wilsonLow": 0.2446,
     "wilsonHigh": 0.2654
    },
    {
     "id": "iframe",
     "label": "Frames without titles",
     "category": "access",
     "severity": "low",
     "share": 0.2495,
     "n": 6757,
     "wilsonLow": 0.2393,
     "wilsonHigh": 0.26
    },
    {
     "id": "favicon",
     "label": "No favicon",
     "category": "structure",
     "severity": "low",
     "share": 0.2381,
     "n": 6757,
     "wilsonLow": 0.2281,
     "wilsonHigh": 0.2484
    },
    {
     "id": "depth",
     "label": "Home page thin on content",
     "category": "ai",
     "severity": "warning",
     "share": 0.2065,
     "n": 6750,
     "wilsonLow": 0.197,
     "wilsonHigh": 0.2163
    },
    {
     "id": "labels",
     "label": "Form fields without labels",
     "category": "access",
     "severity": "serious",
     "share": 0.1791,
     "n": 6750,
     "wilsonLow": 0.1701,
     "wilsonHigh": 0.1884
    },
    {
     "id": "alt",
     "label": "Images missing alt text",
     "category": "access",
     "severity": "warning",
     "share": 0.1788,
     "n": 6757,
     "wilsonLow": 0.1698,
     "wilsonHigh": 0.1881
    },
    {
     "id": "sitemap",
     "label": "No XML sitemap",
     "category": "structure",
     "severity": "warning",
     "share": 0.1776,
     "n": 6761,
     "wilsonLow": 0.1687,
     "wilsonHigh": 0.1869
    },
    {
     "id": "zoom",
     "label": "Pinch-zoom disabled",
     "category": "access",
     "severity": "serious",
     "share": 0.1174,
     "n": 6757,
     "wilsonLow": 0.1099,
     "wilsonHigh": 0.1253
    },
    {
     "id": "sitemap-listed",
     "label": "Page missing from its own sitemap",
     "category": "structure",
     "severity": "warning",
     "share": 0.1127,
     "n": 6750,
     "wilsonLow": 0.1054,
     "wilsonHigh": 0.1205
    },
    {
     "id": "a-lang",
     "label": "Screen readers cannot tell the language",
     "category": "access",
     "severity": "warning",
     "share": 0.1076,
     "n": 6750,
     "wilsonLow": 0.1004,
     "wilsonHigh": 0.1152
    },
    {
     "id": "lang",
     "label": "No language attribute",
     "category": "structure",
     "severity": "serious",
     "share": 0.1076,
     "n": 6750,
     "wilsonLow": 0.1004,
     "wilsonHigh": 0.1152
    },
    {
     "id": "viewport",
     "label": "No mobile viewport tag",
     "category": "access",
     "severity": "critical",
     "share": 0.0966,
     "n": 6750,
     "wilsonLow": 0.0898,
     "wilsonHigh": 0.1039
    },
    {
     "id": "schema-props",
     "label": "Structured data missing key properties",
     "category": "ai",
     "severity": "warning",
     "share": 0.0942,
     "n": 6750,
     "wilsonLow": 0.0875,
     "wilsonHigh": 0.1014
    },
    {
     "id": "compression",
     "label": "Compression not confirmed",
     "category": "speed",
     "severity": "low",
     "share": 0.0937,
     "n": 6757,
     "wilsonLow": 0.087,
     "wilsonHigh": 0.1009
    },
    {
     "id": "https-redirect",
     "label": "Plain HTTP does not redirect",
     "category": "trust",
     "severity": "serious",
     "share": 0.0751,
     "n": 6761,
     "wilsonLow": 0.0691,
     "wilsonHigh": 0.0817
    },
    {
     "id": "title",
     "label": "Page title missing",
     "category": "structure",
     "severity": "critical",
     "share": 0.071,
     "n": 6750,
     "wilsonLow": 0.0651,
     "wilsonHigh": 0.0773
    },
    {
     "id": "robots",
     "label": "No robots.txt",
     "category": "structure",
     "severity": "low",
     "share": 0.0621,
     "n": 6761,
     "wilsonLow": 0.0566,
     "wilsonHigh": 0.0681
    },
    {
     "id": "noindex-header",
     "label": "Server sends noindex",
     "category": "structure",
     "severity": "serious",
     "share": 0.0436,
     "n": 6750,
     "wilsonLow": 0.0389,
     "wilsonHigh": 0.0487
    },
    {
     "id": "schema-inert",
     "label": "Structured data earns nothing",
     "category": "ai",
     "severity": "low",
     "share": 0.0295,
     "n": 6757,
     "wilsonLow": 0.0257,
     "wilsonHigh": 0.0338
    },
    {
     "id": "inner",
     "label": "A linked page failed to load",
     "category": "structure",
     "severity": "critical",
     "share": 0.0287,
     "n": 6750,
     "wilsonLow": 0.025,
     "wilsonHigh": 0.033
    },
    {
     "id": "canonical-target",
     "label": "Canonical points elsewhere",
     "category": "structure",
     "severity": "warning",
     "share": 0.0158,
     "n": 6701,
     "wilsonLow": 0.0131,
     "wilsonHigh": 0.0191
    },
    {
     "id": "schema-valid",
     "label": "Structured data does not parse",
     "category": "ai",
     "severity": "serious",
     "share": 0.011,
     "n": 6757,
     "wilsonLow": 0.0087,
     "wilsonHigh": 0.0137
    },
    {
     "id": "ai-crawlers",
     "label": "AI crawlers blocked in robots.txt",
     "category": "ai",
     "severity": "warning",
     "share": 0.0083,
     "n": 6757,
     "wilsonLow": 0.0064,
     "wilsonHigh": 0.0107
    },
    {
     "id": "schema-coverage",
     "label": "Not all structured data checked",
     "category": "ai",
     "severity": "low",
     "share": 0.006,
     "n": 6701,
     "wilsonLow": 0.0044,
     "wilsonHigh": 0.0081
    },
    {
     "id": "noindex-meta",
     "label": "Page asks not to be indexed",
     "category": "structure",
     "severity": "serious",
     "share": 0.0045,
     "n": 6701,
     "wilsonLow": 0.0031,
     "wilsonHigh": 0.0064
    },
    {
     "id": "https",
     "label": "Not served over HTTPS",
     "category": "trust",
     "severity": "critical",
     "share": 0.0027,
     "n": 6750,
     "wilsonLow": 0.0017,
     "wilsonHigh": 0.0042
    },
    {
     "id": "gated",
     "label": "Address is a sign-in wall",
     "category": "structure",
     "severity": "critical",
     "share": 0.0016,
     "n": 6701,
     "wilsonLow": 0.0009,
     "wilsonHigh": 0.0029
    }
   ],
   "provenance": {
    "windowDays": 30,
    "inWindow": 1464,
    "engineRun": 1457,
    "visitor": 7,
    "unlabelled": 0,
    "note": "scans Go Voltic ran itself (its research sweep over a pool of small-business sites and its own monitoring) beside scans visitors ran with the free scan, inside the rolling window; the whole-corpus n above is not split"
   }
  },
  "deep": {
   "description": "sector-labeled deep scans of up to 40 pages per site from the research sweep, inside a rolling window; never pooled with the free population",
   "windowDays": 30,
   "bySector": {
    "financial": {
     "label": "Financial services",
     "n": 41,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9512,
       "n": 41,
       "wilsonLow": 0.8386,
       "wilsonHigh": 0.9865
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.9024,
       "n": 41,
       "wilsonLow": 0.7745,
       "wilsonHigh": 0.9614
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8537,
       "n": 41,
       "wilsonLow": 0.7156,
       "wilsonHigh": 0.9312
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.7317,
       "n": 41,
       "wilsonLow": 0.5807,
       "wilsonHigh": 0.8431
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7073,
       "n": 41,
       "wilsonLow": 0.5552,
       "wilsonHigh": 0.8239
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.6829,
       "n": 41,
       "wilsonLow": 0.5302,
       "wilsonHigh": 0.8044
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.6829,
       "n": 41,
       "wilsonLow": 0.5302,
       "wilsonHigh": 0.8044
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6585,
       "n": 41,
       "wilsonLow": 0.5055,
       "wilsonHigh": 0.7844
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.6585,
       "n": 41,
       "wilsonLow": 0.5055,
       "wilsonHigh": 0.7844
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.5854,
       "n": 41,
       "wilsonLow": 0.4337,
       "wilsonHigh": 0.7224
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.561,
       "n": 41,
       "wilsonLow": 0.4104,
       "wilsonHigh": 0.7011
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.5122,
       "n": 41,
       "wilsonLow": 0.3648,
       "wilsonHigh": 0.6575
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.4878,
       "n": 41,
       "wilsonLow": 0.3425,
       "wilsonHigh": 0.6352
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.4634,
       "n": 41,
       "wilsonLow": 0.3206,
       "wilsonHigh": 0.6125
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.4634,
       "n": 41,
       "wilsonLow": 0.3206,
       "wilsonHigh": 0.6125
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.4634,
       "n": 41,
       "wilsonLow": 0.3206,
       "wilsonHigh": 0.6125
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.439,
       "n": 41,
       "wilsonLow": 0.2989,
       "wilsonHigh": 0.5896
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.439,
       "n": 41,
       "wilsonLow": 0.2989,
       "wilsonHigh": 0.5896
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.3171,
       "n": 41,
       "wilsonLow": 0.1956,
       "wilsonHigh": 0.4698
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.3171,
       "n": 41,
       "wilsonLow": 0.1956,
       "wilsonHigh": 0.4698
      }
     ]
    },
    "health": {
     "label": "Healthcare",
     "n": 39,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9744,
       "n": 39,
       "wilsonLow": 0.8682,
       "wilsonHigh": 0.9955
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.9231,
       "n": 39,
       "wilsonLow": 0.7968,
       "wilsonHigh": 0.9735
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8205,
       "n": 39,
       "wilsonLow": 0.6733,
       "wilsonHigh": 0.9102
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.8205,
       "n": 39,
       "wilsonLow": 0.6733,
       "wilsonHigh": 0.9102
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.7949,
       "n": 39,
       "wilsonLow": 0.6447,
       "wilsonHigh": 0.8922
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7692,
       "n": 39,
       "wilsonLow": 0.6166,
       "wilsonHigh": 0.8735
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.7436,
       "n": 39,
       "wilsonLow": 0.5892,
       "wilsonHigh": 0.8543
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.6667,
       "n": 39,
       "wilsonLow": 0.5098,
       "wilsonHigh": 0.7937
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.5897,
       "n": 39,
       "wilsonLow": 0.4342,
       "wilsonHigh": 0.7292
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.5897,
       "n": 39,
       "wilsonLow": 0.4342,
       "wilsonHigh": 0.7292
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.5897,
       "n": 39,
       "wilsonLow": 0.4342,
       "wilsonHigh": 0.7292
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.5641,
       "n": 39,
       "wilsonLow": 0.4098,
       "wilsonHigh": 0.707
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.5128,
       "n": 39,
       "wilsonLow": 0.362,
       "wilsonHigh": 0.6614
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.4872,
       "n": 39,
       "wilsonLow": 0.3386,
       "wilsonHigh": 0.638
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.4872,
       "n": 39,
       "wilsonLow": 0.3386,
       "wilsonHigh": 0.638
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.4359,
       "n": 39,
       "wilsonLow": 0.293,
       "wilsonHigh": 0.5902
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.4103,
       "n": 39,
       "wilsonLow": 0.2708,
       "wilsonHigh": 0.5658
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.3846,
       "n": 39,
       "wilsonLow": 0.2489,
       "wilsonHigh": 0.541
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.2821,
       "n": 39,
       "wilsonLow": 0.1654,
       "wilsonHigh": 0.4378
      }
     ]
    },
    "legal": {
     "label": "Legal",
     "n": 30,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 1,
       "n": 30,
       "wilsonLow": 0.8865,
       "wilsonHigh": 1.0
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.9,
       "n": 30,
       "wilsonLow": 0.7438,
       "wilsonHigh": 0.9654
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.9,
       "n": 30,
       "wilsonLow": 0.7438,
       "wilsonHigh": 0.9654
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.8,
       "n": 30,
       "wilsonLow": 0.6269,
       "wilsonHigh": 0.905
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.7667,
       "n": 30,
       "wilsonLow": 0.5907,
       "wilsonHigh": 0.8821
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.7333,
       "n": 30,
       "wilsonLow": 0.5555,
       "wilsonHigh": 0.8582
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.6333,
       "n": 30,
       "wilsonLow": 0.4551,
       "wilsonHigh": 0.7813
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.6,
       "n": 30,
       "wilsonLow": 0.4232,
       "wilsonHigh": 0.7541
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.5667,
       "n": 30,
       "wilsonLow": 0.392,
       "wilsonHigh": 0.7262
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.5333,
       "n": 30,
       "wilsonLow": 0.3614,
       "wilsonHigh": 0.6977
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.5,
       "n": 30,
       "wilsonLow": 0.3315,
       "wilsonHigh": 0.6685
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.4667,
       "n": 30,
       "wilsonLow": 0.3023,
       "wilsonHigh": 0.6386
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.4333,
       "n": 30,
       "wilsonLow": 0.2738,
       "wilsonHigh": 0.608
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.4,
       "n": 30,
       "wilsonLow": 0.2459,
       "wilsonHigh": 0.5768
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.3333,
       "n": 30,
       "wilsonLow": 0.1923,
       "wilsonHigh": 0.5122
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.2667,
       "n": 30,
       "wilsonLow": 0.1418,
       "wilsonHigh": 0.4445
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.2667,
       "n": 30,
       "wilsonLow": 0.1418,
       "wilsonHigh": 0.4445
      },
      {
       "id": "js-errors",
       "label": "Uncaught JavaScript errors",
       "category": "trust",
       "severity": "warning",
       "share": 0.2667,
       "n": 30,
       "wilsonLow": 0.1418,
       "wilsonHigh": 0.4445
      },
      {
       "id": "tap-targets-below-aa",
       "label": "Tap targets under the accessibility minimum",
       "category": "trust",
       "severity": "warning",
       "share": 0.2667,
       "n": 30,
       "wilsonLow": 0.1418,
       "wilsonHigh": 0.4445
      }
     ]
    },
    "med-spa": {
     "label": "Med spa",
     "n": 38,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 1,
       "n": 38,
       "wilsonLow": 0.9082,
       "wilsonHigh": 1.0
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.9737,
       "n": 38,
       "wilsonLow": 0.865,
       "wilsonHigh": 0.9953
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.9211,
       "n": 38,
       "wilsonLow": 0.792,
       "wilsonHigh": 0.9728
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.8158,
       "n": 38,
       "wilsonLow": 0.6658,
       "wilsonHigh": 0.9078
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.7632,
       "n": 38,
       "wilsonLow": 0.6079,
       "wilsonHigh": 0.8701
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.7632,
       "n": 38,
       "wilsonLow": 0.6079,
       "wilsonHigh": 0.8701
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7632,
       "n": 38,
       "wilsonLow": 0.6079,
       "wilsonHigh": 0.8701
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.7105,
       "n": 38,
       "wilsonLow": 0.5524,
       "wilsonHigh": 0.83
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.6842,
       "n": 38,
       "wilsonLow": 0.5254,
       "wilsonHigh": 0.8092
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6053,
       "n": 38,
       "wilsonLow": 0.4472,
       "wilsonHigh": 0.744
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.5263,
       "n": 38,
       "wilsonLow": 0.3726,
       "wilsonHigh": 0.6752
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.5,
       "n": 38,
       "wilsonLow": 0.3485,
       "wilsonHigh": 0.6515
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.4737,
       "n": 38,
       "wilsonLow": 0.3248,
       "wilsonHigh": 0.6274
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.4474,
       "n": 38,
       "wilsonLow": 0.3015,
       "wilsonHigh": 0.6029
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.4474,
       "n": 38,
       "wilsonLow": 0.3015,
       "wilsonHigh": 0.6029
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.4474,
       "n": 38,
       "wilsonLow": 0.3015,
       "wilsonHigh": 0.6029
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.2895,
       "n": 38,
       "wilsonLow": 0.17,
       "wilsonHigh": 0.4476
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.2895,
       "n": 38,
       "wilsonLow": 0.17,
       "wilsonHigh": 0.4476
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.2895,
       "n": 38,
       "wilsonLow": 0.17,
       "wilsonHigh": 0.4476
      }
     ]
    },
    "professional": {
     "label": "Professional services",
     "n": 36,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9722,
       "n": 36,
       "wilsonLow": 0.8583,
       "wilsonHigh": 0.9951
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8889,
       "n": 36,
       "wilsonLow": 0.7468,
       "wilsonHigh": 0.9559
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.8611,
       "n": 36,
       "wilsonLow": 0.7134,
       "wilsonHigh": 0.9392
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8056,
       "n": 36,
       "wilsonLow": 0.6497,
       "wilsonHigh": 0.9025
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.7778,
       "n": 36,
       "wilsonLow": 0.6191,
       "wilsonHigh": 0.8828
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.75,
       "n": 36,
       "wilsonLow": 0.5893,
       "wilsonHigh": 0.8625
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.6944,
       "n": 36,
       "wilsonLow": 0.5314,
       "wilsonHigh": 0.82
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.6389,
       "n": 36,
       "wilsonLow": 0.4757,
       "wilsonHigh": 0.7752
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.6389,
       "n": 36,
       "wilsonLow": 0.4757,
       "wilsonHigh": 0.7752
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "serious",
       "share": 0.6389,
       "n": 36,
       "wilsonLow": 0.4757,
       "wilsonHigh": 0.7752
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.6111,
       "n": 36,
       "wilsonLow": 0.4486,
       "wilsonHigh": 0.7522
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.5556,
       "n": 36,
       "wilsonLow": 0.3958,
       "wilsonHigh": 0.7046
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.5556,
       "n": 36,
       "wilsonLow": 0.3958,
       "wilsonHigh": 0.7046
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.5,
       "n": 36,
       "wilsonLow": 0.3447,
       "wilsonHigh": 0.6553
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.4722,
       "n": 36,
       "wilsonLow": 0.3199,
       "wilsonHigh": 0.6299
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.4722,
       "n": 36,
       "wilsonLow": 0.3199,
       "wilsonHigh": 0.6299
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.4167,
       "n": 36,
       "wilsonLow": 0.2714,
       "wilsonHigh": 0.578
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.3611,
       "n": 36,
       "wilsonLow": 0.2248,
       "wilsonHigh": 0.5243
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.3333,
       "n": 36,
       "wilsonLow": 0.2021,
       "wilsonHigh": 0.4967
      }
     ]
    },
    "repair": {
     "label": "Repair services",
     "n": 37,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.9459,
       "n": 37,
       "wilsonLow": 0.823,
       "wilsonHigh": 0.985
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.8919,
       "n": 37,
       "wilsonLow": 0.7529,
       "wilsonHigh": 0.9571
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.8919,
       "n": 37,
       "wilsonLow": 0.7529,
       "wilsonHigh": 0.9571
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.8649,
       "n": 37,
       "wilsonLow": 0.7202,
       "wilsonHigh": 0.9409
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.7297,
       "n": 37,
       "wilsonLow": 0.5702,
       "wilsonHigh": 0.846
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.6757,
       "n": 37,
       "wilsonLow": 0.5146,
       "wilsonHigh": 0.8037
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.6486,
       "n": 37,
       "wilsonLow": 0.4876,
       "wilsonHigh": 0.7817
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "warning",
       "share": 0.5946,
       "n": 37,
       "wilsonLow": 0.4349,
       "wilsonHigh": 0.7365
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.5946,
       "n": 37,
       "wilsonLow": 0.4349,
       "wilsonHigh": 0.7365
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.4865,
       "n": 37,
       "wilsonLow": 0.3345,
       "wilsonHigh": 0.6411
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.4595,
       "n": 37,
       "wilsonLow": 0.3104,
       "wilsonHigh": 0.6162
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.4595,
       "n": 37,
       "wilsonLow": 0.3104,
       "wilsonHigh": 0.6162
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.4054,
       "n": 37,
       "wilsonLow": 0.2635,
       "wilsonHigh": 0.5651
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.4054,
       "n": 37,
       "wilsonLow": 0.2635,
       "wilsonHigh": 0.5651
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.4054,
       "n": 37,
       "wilsonLow": 0.2635,
       "wilsonHigh": 0.5651
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.3784,
       "n": 37,
       "wilsonLow": 0.2406,
       "wilsonHigh": 0.539
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.3784,
       "n": 37,
       "wilsonLow": 0.2406,
       "wilsonHigh": 0.539
      },
      {
       "id": "controls-no-response",
       "label": "Controls that do nothing",
       "category": "trust",
       "severity": "warning",
       "share": 0.2432,
       "n": 37,
       "wilsonLow": 0.1336,
       "wilsonHigh": 0.4012
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.2162,
       "n": 37,
       "wilsonLow": 0.1139,
       "wilsonHigh": 0.372
      }
     ]
    },
    "restaurant": {
     "label": "Restaurant",
     "n": 40,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 0.975,
       "n": 40,
       "wilsonLow": 0.8712,
       "wilsonHigh": 0.9956
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.925,
       "n": 40,
       "wilsonLow": 0.8014,
       "wilsonHigh": 0.9742
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.925,
       "n": 40,
       "wilsonLow": 0.8014,
       "wilsonHigh": 0.9742
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.925,
       "n": 40,
       "wilsonLow": 0.8014,
       "wilsonHigh": 0.9742
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.925,
       "n": 40,
       "wilsonLow": 0.8014,
       "wilsonHigh": 0.9742
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.9,
       "n": 40,
       "wilsonLow": 0.7695,
       "wilsonHigh": 0.9604
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.775,
       "n": 40,
       "wilsonLow": 0.625,
       "wilsonHigh": 0.8768
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "serious",
       "share": 0.725,
       "n": 40,
       "wilsonLow": 0.5716,
       "wilsonHigh": 0.8389
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.625,
       "n": 40,
       "wilsonLow": 0.4703,
       "wilsonHigh": 0.7578
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.55,
       "n": 40,
       "wilsonLow": 0.3983,
       "wilsonHigh": 0.6929
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.525,
       "n": 40,
       "wilsonLow": 0.375,
       "wilsonHigh": 0.6706
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.475,
       "n": 40,
       "wilsonLow": 0.3294,
       "wilsonHigh": 0.625
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.425,
       "n": 40,
       "wilsonLow": 0.2851,
       "wilsonHigh": 0.5781
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.425,
       "n": 40,
       "wilsonLow": 0.2851,
       "wilsonHigh": 0.5781
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.4,
       "n": 40,
       "wilsonLow": 0.2635,
       "wilsonHigh": 0.554
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.375,
       "n": 40,
       "wilsonLow": 0.2422,
       "wilsonHigh": 0.5297
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.35,
       "n": 40,
       "wilsonLow": 0.2213,
       "wilsonHigh": 0.5049
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.3,
       "n": 40,
       "wilsonLow": 0.1807,
       "wilsonHigh": 0.4543
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.3,
       "n": 40,
       "wilsonLow": 0.1807,
       "wilsonHigh": 0.4543
      },
      {
       "id": "canonical-elsewhere",
       "label": "Canonical points at another page",
       "category": "structure",
       "severity": "warning",
       "share": 0.275,
       "n": 40,
       "wilsonLow": 0.1611,
       "wilsonHigh": 0.4284
      }
     ]
    },
    "retail": {
     "label": "Retail",
     "n": 37,
     "windowDays": 30,
     "findings": [
      {
       "id": "third-party-origins",
       "label": "Third-party requests on first load",
       "category": "trust",
       "severity": "warning",
       "share": 1,
       "n": 37,
       "wilsonLow": 0.9059,
       "wilsonHigh": 1.0
      },
      {
       "id": "images-alt-missing",
       "label": "Images missing alt text",
       "category": "access",
       "severity": "serious",
       "share": 0.973,
       "n": 37,
       "wilsonLow": 0.8618,
       "wilsonHigh": 0.9952
      },
      {
       "id": "axe-serious-violations",
       "label": "Serious accessibility violations",
       "category": "access",
       "severity": "serious",
       "share": 0.9189,
       "n": 37,
       "wilsonLow": 0.787,
       "wilsonHigh": 0.972
      },
      {
       "id": "h1-count-wrong",
       "label": "Wrong number of H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.8378,
       "n": 37,
       "wilsonLow": 0.6886,
       "wilsonHigh": 0.9235
      },
      {
       "id": "tap-targets-small",
       "label": "Tap targets too small",
       "category": "trust",
       "severity": "warning",
       "share": 0.7838,
       "n": 37,
       "wilsonLow": 0.628,
       "wilsonHigh": 0.8861
      },
      {
       "id": "dmarc",
       "label": "No enforcing DMARC policy",
       "category": "trust",
       "severity": "warning",
       "share": 0.7568,
       "n": 37,
       "wilsonLow": 0.5988,
       "wilsonHigh": 0.8664
      },
      {
       "id": "meta-description-missing",
       "label": "Meta descriptions missing",
       "category": "structure",
       "severity": "warning",
       "share": 0.7568,
       "n": 37,
       "wilsonLow": 0.5988,
       "wilsonHigh": 0.8664
      },
      {
       "id": "ttfb-slow",
       "label": "Slow first byte",
       "category": "speed",
       "severity": "serious",
       "share": 0.6486,
       "n": 37,
       "wilsonLow": 0.4876,
       "wilsonHigh": 0.7817
      },
      {
       "id": "skip-link-missing",
       "label": "No skip-to-content link",
       "category": "access",
       "severity": "serious",
       "share": 0.5946,
       "n": 37,
       "wilsonLow": 0.4349,
       "wilsonHigh": 0.7365
      },
      {
       "id": "main-landmark-missing",
       "label": "No main landmark",
       "category": "access",
       "severity": "warning",
       "share": 0.5405,
       "n": 37,
       "wilsonLow": 0.3838,
       "wilsonHigh": 0.6896
      },
      {
       "id": "dup-title",
       "label": "Duplicate page titles",
       "category": "structure",
       "severity": "warning",
       "share": 0.5135,
       "n": 37,
       "wilsonLow": 0.3589,
       "wilsonHigh": 0.6655
      },
      {
       "id": "canonical-missing",
       "label": "No canonical URL",
       "category": "structure",
       "severity": "warning",
       "share": 0.4595,
       "n": 37,
       "wilsonLow": 0.3104,
       "wilsonHigh": 0.6162
      },
      {
       "id": "dup-desc",
       "label": "Duplicate meta descriptions",
       "category": "structure",
       "severity": "warning",
       "share": 0.4595,
       "n": 37,
       "wilsonLow": 0.3104,
       "wilsonHigh": 0.6162
      },
      {
       "id": "render-blocking-scripts",
       "label": "Render-blocking scripts",
       "category": "speed",
       "severity": "warning",
       "share": 0.4324,
       "n": 37,
       "wilsonLow": 0.2867,
       "wilsonHigh": 0.5909
      },
      {
       "id": "form-friction",
       "label": "Forms with friction",
       "category": "trust",
       "severity": "warning",
       "share": 0.4054,
       "n": 37,
       "wilsonLow": 0.2635,
       "wilsonHigh": 0.5651
      },
      {
       "id": "sitemap-pages-missing",
       "label": "Pages missing from the sitemap",
       "category": "structure",
       "severity": "warning",
       "share": 0.3784,
       "n": 37,
       "wilsonLow": 0.2406,
       "wilsonHigh": 0.539
      },
      {
       "id": "hsts",
       "label": "No HSTS header",
       "category": "trust",
       "severity": "warning",
       "share": 0.3514,
       "n": 37,
       "wilsonLow": 0.2183,
       "wilsonHigh": 0.5124
      },
      {
       "id": "dup-h1",
       "label": "Duplicate H1 headings",
       "category": "structure",
       "severity": "warning",
       "share": 0.3243,
       "n": 37,
       "wilsonLow": 0.1963,
       "wilsonHigh": 0.4854
      },
      {
       "id": "no-structured-data",
       "label": "No structured data",
       "category": "ai",
       "severity": "serious",
       "share": 0.3243,
       "n": 37,
       "wilsonLow": 0.1963,
       "wilsonHigh": 0.4854
      },
      {
       "id": "sec-headers",
       "label": "No security headers",
       "category": "trust",
       "severity": "warning",
       "share": 0.3243,
       "n": 37,
       "wilsonLow": 0.1963,
       "wilsonHigh": 0.4854
      }
     ]
    }
   }
  }
 },
 "license": "CC-BY-4.0",
 "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
 "reuse": "Published under CC BY 4.0: reuse and adapt for any purpose, with attribution to Go Voltic and a link to https://go-voltic.com/benchmarks. Keep the sample size with the share. No scanned site is identified.",
 "citation": "Go Voltic (2026). The state of small-business websites, measured: 2026-10 edition, 6,761 free scans, measured 2026-10-21. https://go-voltic.com/benchmarks"
}