Shared links preview badly
41%
of the 3,044 free scans considered in the last 30 days raised this finding. That is 1,248 scans across 1,240 distinct sites. 95% interval 38.3% to 43.8%.
What it means
Without Open Graph tags, a link shared on social media or in chat renders with no image, title or description.
How to fix it
Add og:title, og:description, og:image and og:type to the head. Without them a shared link renders as a bare URL, which almost nobody clicks.
How to check it yourself
View source and search the head for og:title, og:description and og:image. Missing tags mean a shared link will show no preview.
What fixed looks like
View source shows og:title, og:description, og:image and og:type tags in the head.
How we measured this
Go Voltic scans a site and records which findings it raises. The share above is over every free four-page scan in the last 30 days that loaded at least one page, which is 3,044 scans. Deep scans of paid reports and of the research sweep read a site at a different depth and are a separate population, never in this denominator. It is not a survey and it is not an estimate: it is a count of what our own scanner found. Sites are counted once each in the distinct-sites figure, so a site scanned twice does not weigh double there.
The interval is a 95% Wilson interval. A share printed without its sample size reads as certainty and is indistinguishable from a guess, so both are always shown. Figures on this page were computed on 2026-09-08.
The same share sits beside every other finding on the benchmarks page, which also carries the whole table as CSV and JSON and says how to cite it.
Check your own site
The free scan reads four pages and reports every finding it raises, including this one. It takes about ten seconds and asks for nothing but the address.