Structured data missing a required property
9.4%
of the 3,044 free scans considered in the last 30 days raised this finding. That is 285 scans across 279 distinct sites. 95% interval 6.5% to 13.3%.
What it means
An entity marked up without the property a rich result depends on will not qualify for it, even though markup exists.
How to fix it
Fill in the required properties for the type you declared - a LocalBusiness needs at least name, address and telephone. A type with empty properties is ignored.
How to check it yourself
View source, find the JSON-LD block, and check whether it includes the properties its type requires, such as name, address and telephone for LocalBusiness.
What fixed looks like
View source shows the JSON-LD block with all the properties its declared type requires filled in.
How we measured this
Go Voltic scans a site and records which findings it raises. The share above is over every free four-page scan in the last 30 days that loaded at least one page, which is 3,044 scans. Deep scans of paid reports and of the research sweep read a site at a different depth and are a separate population, never in this denominator. It is not a survey and it is not an estimate: it is a count of what our own scanner found. Sites are counted once each in the distinct-sites figure, so a site scanned twice does not weigh double there.
The interval is a 95% Wilson interval. A share printed without its sample size reads as certainty and is indistinguishable from a guess, so both are always shown. Figures on this page were computed on 2026-09-08.
The same share sits beside every other finding on the benchmarks page, which also carries the whole table as CSV and JSON and says how to cite it.
Check your own site
The free scan reads four pages and reports every finding it raises, including this one. It takes about ten seconds and asks for nothing but the address.