Newsroom

What we find when we look at websites.

Original reporting on web performance, AI visibility, accessibility and site health.

ai-visibility2026-09-15

The robots.txt fix for blocking AI training without losing search

Cloudflare's newest crawler setting solves a false choice, block AI training or stay visible in AI search. Google and OpenAI already let any site do the same, free.

site-health2026-09-08

A donation plugin with 100,000+ installs had a perfect-10 flaw

A GiveWP flaw let anyone run commands on a donation site with no login. The vendor patched it fast. The gap that matters now is how fast each site updates.

conversion2026-09-02

Website audit tools, compared: how fast you reach a first report

Ahrefs and SE Ranking gate a first audit behind an account. Go Voltic and Semrush's free checker don't. Observed on all four providers' public pages, 2026-09-02.

conversion2026-08-22

Visitors trusted AI hero images as much as real stock photos

A blind study of 77 U.S. adults found AI-generated hero images scored as well as real stock photos on trust and professionalism, and slightly higher on authenticity.

ai-visibility2026-08-20

A 41-day test found AI crawlers never follow a JavaScript-only link

A 41-day crawler study found GPTBot, ClaudeBot and six other AI crawlers never followed a single JavaScript-only link. Googlebot barely did either.

accessibility2026-08-16

Most home pages still have no way to skip the navigation

A keyboard-only visitor has to tab past your entire menu before reaching the page you built. Most sites still make them do it, and the fix takes minutes.

site-health2026-08-01

The four lines that decide whether Google can show your page

Four directives decide whether a page can appear in search. Three of them are invisible while you read the page.