What a website audit costs in 2026.
Most of this market hides its price behind a form. Here is the whole range, with names and numbers, and where we sit in it.
The short answer: anywhere from nothing to about $25,000. Free graders check one page. Scan subscriptions run $4 to $13 a month. A one time Deep Scan from Go Voltic is $99. Human audits usually start near $1,000. The price tracks how much of the work a person does, and how much of your site anything actually reads.
Free scan in about 60 seconds. No email required.
How much does a website audit cost?
Anywhere from nothing to about $25,000, and the number tracks two things: how much of the work a person does, and how much of your site anything actually reads. A grader that scores your home page costs nothing. A scanner that re-reads your markup on a schedule runs $4 to $13 a month. A one time scan that opens your pages in a real browser and presses a sample of controls starts at $99; add a live test of whether AI answer engines actually cite you and it runs to $299. Ongoing monitoring on top of either one starts at $49 a month. Once a person is writing the findings by hand, prices start near $1,000 and often pass $2,800.
| Product | Price | What it covers | What it does not include |
|---|---|---|---|
| Deep Scan | $99one time | Up to 40 public pages crawled and timed in a real browser, safe controls pressed and an accessibility battery run on a sample of up to 3 each, machine-readable foundations checked, a ranked fix list with a developer handoff sheet. Same business day. | Whether an AI answer engine actually quotes you today, month-over-month monitoring, and implementation. |
| AI Visibility Report | $299one time | Named AI crawlers tested against your site, your answer shape read page by page, schema and entity depth, and a live citation test against a named answer engine, with the passage that beat you and the exact change to make. Two business days. | The interaction walkthrough, tap-target measurement and accessibility battery (that is the Deep Scan), and a guarantee of future citation. See why an assistant skips a business for the three things that actually decide it. |
| AI Visibility Head-to-Head | $149one time | Name up to five rivals and your category. The same eight buyer questions run once and every named brand is scored: how often it comes up, where it lands, whether it is cited, how it is described. | Any crawl of your site or a rival's site (the answer engines are asked, not the servers), and any fix work. |
| Pulse Monitoring | $49/month | The same scored walk re-run monthly. The notice names what newly failed or cleared since the last walk, and watches your TLS certificate and domain renewal between walks. | The AI-citation test, which is what AI Visibility Pulse adds. Cancel anytime. |
| AI Visibility Pulse | $149/month | The AI Visibility Report re-run monthly: named AI crawlers asked again, the citation test run again, a full new report each month so a fix can be watched landing. | A place on the pricing menu. It is offered from your account once a Report is delivered, which sets the baseline it re-tests. |
Where a scan stops mattering is the same place every time: whether anything actually pressed a button, opened a form, or asked an answer engine your buyer's real question. A crawl export or a checklist score does none of that at any price.
The whole range, on one scale.
Log scale, so the cheap end stays readable. Ranges are list prices as published by each vendor.
What each price buys.
The gap that matters is not the number. It is whether anything actually uses your site.
| Segment | Price | What you get |
|---|---|---|
| Free gradersRoastd, HubSpot Website Grader | $0 | one page, checklist score |
| Scan subscriptionsRoastMyWeb, Krux, Flawless | $4 to $13 | per month, static analysis |
| Predictive heatmapsAttention Insight | $24 to $129 | per month, prediction only |
| SEO crawlersAhrefs, Screaming Frog, GTmetrix | $4 to $449 | per month, SEO lens only |
| AI visibility monitorsProfound, Scrunch, Otterly | $25 to $500 | per month, monitoring only |
| Go Voltic Deep ScanThis site | $99 | one time, up to 40 pages walked and usedSafe controls pressed, every page we open timed, phone-width tap targets, forms, accessibility, machine-readable foundations and third-party privacy, as a ranked fix list with a developer handoff sheet. One order, one price, no subscription. |
| Go Voltic Head-to-HeadThis site | $149 | one time, up to five rivals scored beside youName your site and up to five rivals, by brand or domain, plus your category. Eight buyer questions that never name a brand run once, and the report scores every named brand: how often it comes up, where it lands, whether it is cited, how it is described. We ask the answer engines, not their servers, so no rival's site is ever touched. |
| Manual accessibilityAccessible.org and similar | $1,250 to $2,750 | one time, WCAG 2.2 AA tier |
| Behavioral auditThis site · consent-gated visitor evidence | $950 to $1,250 | one time, real visitors |
| Freelancer or studioMad Brains and similar | $999 to $3,999 | one time, weeks of work |
| Agency engagementFull-service CRO agencies | $2,800 to $25,000 | one time or retained |
What the $99 actually covers.
Twelve separate passes over your live site, all from the one order, none of them needing anything installed. The rows above are priced by how much of the work a person does. This is what those twelve passes cover.
All of it the same business day, as a web report and a PDF, ending in a glossary that defines every term it used. Every report passes a consistency check before it is stored or sent: one that fails goes to a person, not to your inbox.
Why the range is this wide.
Most tools read one page.
A grader loads your home page and scores it. Your checkout is where the money leaks, and it is never the page that gets scored.
Almost nothing presses a button.
Reading markup is cheap. Opening a filter, a cart and a form, then recording what broke, is the part that costs money. It is also the part that finds real problems.
You are usually paying for hours.
Agency pricing is a headcount question. When the walk and the timing run on their own, the price stops tracking hours and starts tracking judgment.
Questions people ask before they buy.
How much does a website audit cost?
Anywhere from nothing to about $25,000. Free graders check one page. Scan subscriptions run $4 to $13 a month. A one time Deep Scan from Go Voltic is $99. Human audits usually start near $1,000 and often pass $2,800. The number tracks how much of the work a person does.
How much does a professional SEO audit cost in 2026?
Tool subscriptions sit between $4 and $449 a month. A person writing the report for you usually starts around $500 and often passes $2,000. Ask what you get back. A crawl export is not an audit.
Can you audit a website for free?
Partly. Free graders and our own instant scan will score one page and name the obvious problems. You will not get every page walked, real load timing, or a fix list you can hand to a developer. Our free scan opens 3 findings and tells you how many it is holding back.
What do you actually get for the money?
For $99 you get up to 40 public pages opened and timed in a real browser, safe controls pressed and an accessibility battery run on a sample of them, machine-readability checks, and a ranked fix list with a developer handoff sheet. Your report states how many addresses were found, attempted and read, and says so as counts rather than as a percentage when the total is not knowable. Same business day, as a web report and a PDF.
Why is Go Voltic $99 when agencies charge thousands?
An agency prices weeks of a person’s time. The $99 buys the same battery of checks we run on every order: the walk, the timing, the accessibility and machine-readability passes. Judgment goes into the ranking and the writing. That is why it is $99 and not free.
Do I need to install anything?
No. Nothing goes on your site. No tag, no script, no plugin, no access to your admin. We read the site the way a visitor would.
Related reading: Why is my website not getting customers · Why does ChatGPT not mention my business
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