Website audit cost and pricing in 2026.
Most of this market hides its price behind a form. Here is the whole range, with names and numbers, how each tier is priced, and where we sit in it.
The short answer: anywhere from nothing to about $25,000. Free graders check one page. Scan subscriptions run $4 to $13 a month. A one time Deep Scan from Go Voltic is $99. Human audits usually start near $1,000. The price tracks how much of the work a person does, and how much of your site anything actually reads.
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How much does a website audit cost?
Anywhere from nothing to about $25,000, and the number tracks two things: how much of the work a person does, and how much of your site anything actually reads. A grader that scores your home page costs nothing. A scanner that re-reads your markup on a schedule runs $4 to $13 a month. A one time scan that opens your pages in a real browser and presses a sample of controls starts at $99; add a live test of whether AI answer engines actually cite you and it runs to $299. Ongoing monitoring on top of either one starts at $49 a month. Once a person is writing the findings by hand, prices start near $1,000 and often pass $2,800.
| Product | Price | What it covers | What it does not include |
|---|---|---|---|
| Deep Scan | $99one time | Up to 40 public pages crawled and timed in a real browser, safe controls pressed on a sample of up to 3, an accessibility battery run on up to 8, a keyboard and phone-width walk on up to 4, Google's mobile lab test on the home page and up to 2 other templates, machine-readable foundations checked, a ranked fix list with a developer handoff sheet. Same business day. | Whether an AI answer engine actually quotes you today, month-over-month monitoring, and implementation. |
| AI Visibility Report | $299one time | Named AI crawlers tested against your site, your answer shape read page by page, schema and entity depth, and a live citation test on two answer engines, Claude and Perplexity, with the passage that beat you and the exact change to make. Two business days. | The interaction walkthrough, tap-target measurement and accessibility battery (that is the Deep Scan), and a guarantee of future citation. See why an assistant skips a business for the three things that actually decide it. |
| AI Visibility Head-to-Head | $149one time | Name up to five rivals and your category. The same eight buyer questions go to Claude and Perplexity, each asked six times, and every named brand is scored on the same answers: how often it comes up, where it lands, whether it is cited, how it is described. | A crawl of your site or any rival's (scores come from the answer engines, and a web address you give gets only the free scan's light public read), and any fix work. |
| Pulse Monitoring | $49/month | The same scored walk re-run monthly. The notice names what newly failed or cleared since the last walk. Between walks, a daily home-page check emails you if the page goes down, gets marked noindex, has crawlers newly shut out by robots.txt, or its TLS certificate comes within two weeks of expiry, and your domain renewal is watched. | The AI-citation test, which is what AI Visibility Pulse adds. Cancel anytime. |
| AI Visibility Pulse | $149/month | The AI Visibility Report re-run monthly: named AI crawlers asked again, the citation test run again, a full new report each month so a fix can be watched landing. | A place on the pricing menu. It is offered from your account once a Report is delivered, which sets the baseline it re-tests. |
Where a scan stops mattering is the same place every time: whether anything actually pressed a button, opened a form, or asked an answer engine your buyer's real question. A crawl export or a checklist score does none of that at any price.
The whole range, on one scale.
Log scale, so the cheap end stays readable. Ranges are list prices as published by each vendor.
What each price buys.
The gap that matters is not the number. It is whether anything actually uses your site.
| Segment | Price | What you get |
|---|---|---|
| Free gradersRoastd, HubSpot Website Grader | $0 | one page, checklist score |
| Scan subscriptionsRoastMyWeb, Krux, Flawless | $4 to $13 | per month, static analysis |
| Predictive heatmapsAttention Insight | $24 to $129 | per month, prediction only |
| SEO crawlersAhrefs, Screaming Frog, GTmetrix | $4 to $449 | per month, SEO lens only |
| AI visibility monitorsProfound, Scrunch, Otterly | $25 to $500 | per month, monitoring only |
| Go Voltic Deep ScanThis site | $99 | one time, up to 40 pages walked and usedSafe controls pressed, every page we open timed, phone-width tap targets, forms, accessibility, machine-readable foundations and third-party privacy, as a ranked fix list with a developer handoff sheet. One order, one price, no subscription. |
| Go Voltic Head-to-HeadThis site | $149 | one time, up to five rivals scored beside youName your site and up to five rivals, by brand or domain, plus your category. Eight buyer questions that never name a brand go to Claude and Perplexity, each asked six times, and the report scores every named brand: how often it comes up, where it lands, whether it is cited, how it is described. Every score comes from the answer engines, not from the rivals' servers. Where you give a rival's web address, one light public read of that site, the same as our free scan, shows what it publishes for machines. |
| Manual accessibilityAccessible.org and similar | $1,250 to $2,750 | one time, WCAG 2.2 AA tier |
| Behavioral auditThis site · consent-gated visitor evidence | $950 to $1,250 | one time, real visitors |
| Freelancer or studioMad Brains and similar | $999 to $3,999 | one time, weeks of work |
| Agency engagementFull-service CRO agencies | $2,800 to $25,000 | one time or retained |
What the $99 actually covers.
Twelve separate passes over your live site, all from the one order, none of them needing anything installed. The rows above are priced by how much of the work a person does. This is what those twelve passes cover.
All of it the same business day, as a web report and a PDF, ending in a glossary that defines every term it used. Every report passes a consistency check before it is stored or sent: one that fails goes to a person, not to your inbox.
Why the range is this wide.
Most tools read one page.
A grader loads your home page and scores it. Your checkout is where the money leaks, and it is never the page that gets scored.
Almost nothing presses a button.
Reading markup is cheap. Opening a filter, a cart and a form, then recording what broke, is the part that costs money. It is also the part that finds real problems.
You are usually paying for hours.
Agency pricing is a headcount question. When the walk and the timing run on their own, the price stops tracking hours and starts tracking judgment.
How website audit pricing is structured.
Every price on this page is one of three shapes. Knowing which one a quote is tells you most of what the number means.
One price for one scan.
You pay once and get a report. Free graders are the zero-dollar version of this shape, and the Go Voltic Deep Scan ($99), AI Visibility Head-to-Head ($149) and AI Visibility Report ($299) are the paid ones. The question to ask is what the one price reads: one page or the whole site, markup only or a real browser pressing real controls.
A monthly subscription.
Scan subscriptions ($4 to $13), SEO crawlers (up to $449), predictive heatmaps ($24 to $129) and AI visibility monitors ($25 to $500) all bill by the month, and so do our own Pulse Monitoring ($49) and AI Visibility Pulse ($149). A subscription is worth its price when something re-runs on a schedule and tells you what changed. When it is a static score you could take once, the monthly shape is the cost, not the value.
Hours, or a project fee.
Manual accessibility audits ($1,250 to $2,750), freelancers and studios ($999 to $3,999) and agencies ($2,800 to $25,000) price a person's time, quoted per project or retained by the month. The quote should say how many pages that time covers and what you receive at the end. A crawl export handed over with an invoice is the most common disappointment at this tier.
Whatever the shape, four questions sort the quotes: how many of your pages get read, whether anything is pressed or only parsed, what you can hand to a developer when it is done, and whether the price recurs. The same four decide whether a $99 scan or a $2,800 engagement is the better buy for your site this month.
Questions people ask before they buy.
How much does a website audit cost?
Anywhere from nothing to about $25,000. Free graders check one page. Scan subscriptions run $4 to $13 a month. A one time Deep Scan from Go Voltic is $99. Human audits usually start near $1,000 and often pass $2,800. The number tracks how much of the work a person does.
How much does a professional SEO audit cost in 2026?
Tool subscriptions sit between $4 and $449 a month. A person writing the report for you usually starts around $500 and often passes $2,000. Ask what you get back. A crawl export is not an audit.
Can you audit a website for free?
Partly. Free graders and our own instant scan will score one page and name the obvious problems. You will not get every page walked, real load timing, or a fix list you can hand to a developer. Our free scan opens 3 findings and tells you how many it is holding back.
What do you actually get for the money?
For $99 you get up to 40 public pages opened and timed in a real browser, safe controls pressed and an accessibility battery run on a sample of them, machine-readability checks, and a ranked fix list with a developer handoff sheet. Your report states how many addresses were found, attempted and read, and says so as counts rather than as a percentage when the total is not knowable. Same business day, as a web report and a PDF.
Why is Go Voltic $99 when agencies charge thousands?
An agency prices weeks of a person’s time. The $99 buys the same battery of checks we run on every order: the walk, the timing, the accessibility and machine-readability passes. Judgment goes into the ranking and the writing. That is why it is $99 and not free.
How is website audit pricing structured?
Three shapes. One price for one scan, which is what free graders and the Go Voltic Deep Scan ($99), Head-to-Head ($149) and AI Visibility Report ($299) are. A monthly subscription, which is scan tools from $4 a month up to AI visibility monitors at $500, and our own Pulse Monitoring at $49. Or a person’s hours, quoted per project or retained, which is where manual accessibility audits, studios and agencies sit at $999 to $25,000.
What do website audit services cost?
It depends on who does the work. An automated service prices the scan: the Go Voltic Deep Scan is $99 once, Head-to-Head $149 and the AI Visibility Report $299. A monitoring service prices the month: scan tools from $4, our Pulse Monitoring at $49, AI visibility monitors up to about $500. A person’s service prices the hours: human audits usually start near $1,000 and often pass $2,800, and studios and agencies quote $999 to $25,000 a project.
What should a website audit price include?
Ask four things before you pay any price: how many of your pages get read, whether anything is pressed or only parsed, what you can hand to a developer when it is done, and whether the price recurs. A $99 Deep Scan answers those as up to 40 pages, safe controls pressed on a sample, a developer handoff sheet, and one time.
Do I need to install anything?
No. Nothing goes on your site. No tag, no script, no plugin, no access to your admin. We read the site the way a visitor would.
Related reading: Why is my website not getting customers · Why does ChatGPT not mention my business · What a website audit is · What sites in your sector score
What a scan finds, check by check, with how often each fails across the sites we have measured: no HSTS header · plain http does not redirect · no XML sitemap · no business entity in structured data · AI crawlers blocked in robots.txt · shared links preview badly · all findings
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